Sears Tower will still be Sears

Comiskey Park is still Comiskey or Sox Park to me not "the Cell"

Playboy was Palmolive but Playboy is better even though the neon sign says ESSEX.

 

Wrigley Building or Wrigley Field, Cubs Park (The Friendly Confines) will be Wrigley Building or Wrigley Field, Cubs Park (The Friendly Confines)

Sears Tower will not be Willis Tower it will still be Sears

Stroger Hospital of Cook County is still called Cook County Hospital or just County Hospital or simply County or plain ole' Cook. Sometimes Stroger.

An attempt to rename Cook County Jail came to no avail. We Call it County Jail not Sheriff Someone's Department of Corrections of Cook County.

There are those who call Macy's, Fields or Marshall Field's still full with Frango mint memories.

My Free advise to Willis Holding Group is Spend/Invest Marketing/Advertising/Name Change Dollars Wiser.

To Insure Willis Image create a Civic Portfolio of Philanthropy or Charity to choose from.

Or Simply give bonuses to your Secretaries, Janitors,Data Entry Operators, Mail Room Employees...Send a memo through Human Resources and ask for better ideas. 

Nooruz

Peter Lott Heppner